Who is responsible for fake products online? Imagine that you are a brand owner, and you see an advertisement on Facebook selling obvious counterfeit (fake) products with your brand on it! What can you do? Of course, you can file a complaint and try to chase all sellers who sell these products and delete each…
What’s up with that ‘Article 13’ and ‘Upload filter’ thing? Since 17 April 2019, we have a new European law (directive) about copyrights in Europe, let’s call it the new Copyright Directive. This new Copyright Directive did not arrive without a fight. There have been many protests, both offline and online, against the so-called ‘Article…
Privacy as a marketing tool for your business Privacy compliance is often perceived as a ‘legal hassle’, ‘money-burner’ of ‘necessary evil’. But is that true? I want to challenge this. There is so much focus on penalties, and too little attention on the benefits of privacy compliance. But did you know that companies that invest…
How to deal with Privacy after Brexit in 5 steps If your business has an affiliate in the United Kingdom (‘UK’), of you are using a service provider in the UK, then now is a good time to find out the possible consequences of Brexit for your privacy compliance. As long as the UK is…
These are the Top 3 Privacy Trends that I see for 2019: Trend #1: Privacy training for personnel is key Trend #2: Attention for privacy in important moments of your business Trend #3: More violations, data breaches and cyber crime. Trend # 1 Privacy training for personnel is key The General Data Protection Regulation (GDPR) caused…
AI involves huge amounts of (personal) data There is a growing use of Chatbots and Artificial Intelligence (AI) in business that perform automated tasks that used to be performed by humans. Some examples of AI applications are in: image, voice or facial recognition, customer communication (chatbots) and automated decision-making. AI applications need to be “fed”…
Less distinction between advertisement and social media In 2019, consumers will watch more online than television, and it will become easier to buy products directly on social media, instead of webshops (‘Social Commerce’). In order to appear authentic, companies will also hire more ‘influencers’ to promote their products, who post content that do not look…
Voice commerce rises, legal challenges too It’s estimated that there will be 21.4 million smart speakers by 2020. Currently, 22% of smart speaker owners in the US have purchased something using their devices. Voice commerce sales reached $1.8 billion last year, with the potential to reach $40 billion in 2022. Voice commerce will also rise in Europe, which…
New year, new technologies, new legal aspects If you want to apply a new technology for your business, then you also need to know the legal consequences of these technologies. In this blogpost, I share with you my personal Top 3 legal trends in technology for 2019: Using Voice to buy products, or ‘Voice Commerce’…
Is it allowed to do medical checks on employees? I read that Amazon and Apple are opening their own health clinics for their employees. This lead me to address the following question: Is it allowed under privacy law to perform medical checks on employees, such as a drug test or alcohol test? Why companies perform…